Introduction to Management -- Economics, Finance and Management Assignment

Introduction to Management -- Economics, Finance and Management - Assignment Example One of the stakeholders of the firm may be its customers who can significantly be involved in the stakeholder’s conflict. This may be due to the fact that the customers may not be willing to purchase the products of the firm due to various reasons including firm’s reputation for providing environment friendly products etc. This may be an strong point of conflict between the firm and its most important stakeholders. Government can be another important stakeholder in this business because Government has the overall responsibility of ensuring that firms are meeting the exact criteria as laid down by the law. Further, it can also be at conflict with other stakeholders because Government often take unilateral decisions which may adversely affect other set of stakeholders. As such government takes such actions very wisely in order to avoid direct conflict with other set of stakeholders. Every commercial organization has the sole purpose of achieving higher value for its shareholders. As such it is important that it must earn profit and maximize it to the fullest advantage of the shareholders. Profit maximization therefore is a term which is used to indicate that the firm’s value is what it should have been rather than what it is now. Profit satisficing on the other hand is the firm’s pursuit to earn satisfactory profits rather than maximum profits. This can be due to the fact that a firm might have some other objectives to pursue rather than the profit maximization. Such objectives can included maximization of market value etc. it is also important to note that the notion of profit satisficing differs from firm to firm and each management or firm may pursue the aim in different manner. From the given facts in the essay study it seems that the firm is a profit satisficer as its objectives and actions indicate that it is attempting to increase the profitability to a reasonable level. It is important to note that the profit

Madame Bovary and Written on the body Essay Example for Free

Madame Bovary and Written on the body Essay Madame Bovary and Written on the body, penned by Gustave Flaubert and Jeanette Winterson respectively, encapsulate the essence of gender while breaking free of the stigma attached to it. The actions of both the protagonists from these works reflect a complete divorce of the influence of their genders from the course of action they took. The ambiguity of the sex of Winterson’s character along with the Volatile nature of Flaubert’s Emma twist many facets of gender and society together into solid plots. Both are narratives of the highest order and equally reflect ideas which are considered radical. Both novels place sexual structures and explanations of gender into question, i. e. is the male sex really superior? Are woman really constricted by their femininity? Through the narrative on Emma we get a taste of a woman who goes again societal norms and at times acts more masculine than feminine. Then we have the I-narrator in Winterson’s novel that continually transcends boundaries set for sexes because of his/her own unidentified and undefined gender. Similarly, one would have to notice that Winterson’s novel shuns sexes completely. Instead of working within a space where there is a fixed gender, which is further placed into a categorically constructed culture and society in order to pinpoint the wants and needs of an individual, we are left with imagery that shows us a being, which has an identity and subsequently wants and needs things based on that identity. (Sonnenberg 3) Typical to this fact both the characters tip toe around the limitations of the sexes. This is the reason Winterson’s character is easy to compare to Emma. The novels’ negate the traditional roles of the sexes, in particular they negate the role of women as passive object of exploration by following masculine paradigms, but also in ultimately rejecting such models in favor of reciprocity, they becomes an almost perfect illustration of a refusal of the role of woman and also the refusal of the economic, ideological, and political power of a man. The actions of both characters set them apart from normal behavior (Maynard, Purvis 151). One has to wonder whether Emma is a victim in the traditional sense or has the author deliberately downplayed the masculinity of the three main male characters i. e. Charles, Leon and Rodolphe. (Porter 263). The character does not follow the norms of one gender. This was the reason that Flaubert’s novel was greatly protested. On one hand she is extremely feminine but on the other hand she has extremely masculine markers in her personality. It was Charles Baudelaire who pointed out that Emma’s desires masculinized her, and he labeled her a â€Å"bizarre androgyne. † In reality, in the background of the 19th-century French anticipations about women’s conduct, Emma’s blatant sexuality and far-reaching aspiration did stand out as alien and unacceptable, as the trial of Madame Bovary on allegations of violating public morals showed. (Porter 124). She is definitely feminine in many ways, but very easily slips into the lead of forefront of her relationships which is usually reserved for the male counterparts. An example of this would be her relationship with Leon and also the fact that she wore monocles which was highly unlikely for a woman of that day and age. Likewise the I-narrator in â€Å"Written on the body† seems to be neither male nor female. As tempting as it would be, it does not work for the reader to search for the gender clues in this character, the mention of a shirt, a nipple, a motorcycle – for none of these provides conclusive evidence, there are however, many hints that suggest that the character is in fact female such as the description s/he awards to the objective of his/her affection i. e. Louise. It is that very fact which throws the plot into controversy; a plain tale of adultery would have been rather poetic, one which is filled with ambiguity and revolves around a woman stealing another mans wife is highly bizarre (Farwell 187). Explaining Emma’s character, Laurence porter writes, â€Å"Naomi Schor described Emma as a woman who desired to break the chain of passive femininity but who fails to accede to the phallic writing state. Roger Huss centers similarly on the impossibility of Emma’s incorporation of the masculine, the impossibility of gender plentitude, and the problem of the different itself. † (Porter 125). In a world where men ruled supreme, Emma’s charm stemmed from her education which had taken away some parts of her femininity because of the knowledge she had gained. She was now a part of the male world whether anyone admitted her into that world or not was not even a question. In the same way as the protagonist in â€Å"Written on the body,† who, if indeed a lesbian, failed to separate herself from the masculine side of her personality, and if a man, fell short of acting like the traditional Alpha. Another comparison could be the ideology of love and in fact the myth of romance. The protagonists of both novels have a very cliched understanding of love. They are deluded with their preconceived notions about love and how it is meant to play out in their lives. Emma becomes depressed with her life and her marriage because of this very fact. The narrator in ‘Written on the body’ also feels the same, which is reflected in the following words, â€Å"I was trapped in a cliche every bit as redundant as my parents’ roses round the door, I was looking for the perfect coupling, the never-sleep-non-stop mighty orgasm. Ecstasy without end. I was deep in the slop-bucket of romance,† (Written on the body 21). They are both looking for something which is basically too idealistic and utopian in nature to really exist. One more front on which both the novels collide is adultery. Both the protagonists wholeheartedly indulge. Emma does it by cheating on her husband not once but twice. She craves the kind of love that she had read about in her books and goes around looking for it till she finds it in Leon and Rodolphe. Winterson’s character is also infatuated with the idea of love and goes looking for it in the arms of another man’s wife. There seems to be nothing that can stop the two and their own selfish motives are the only ones they care about. The character in ‘Written on the body’ seems to be a narcissist who cares for no one but him/herself. Emma is indeed selfish in the same way because she cares only for her own self-satisfaction and disregards the pain she could cause her husband when she finds out about her affairs. Madame Bovary reflects the 19th century French society, while Winterson’s expose is from more recent times. What the works show us is that sexuality and gender have been conflicted since a long time and continue to stay so. Society will always gape and be appalled at such pieces of literature because they go against the dead rules that have been constructed for the existence of mankind. Traditionally men and women have both been assigned their places in the world and those places are not to be tampered with; one of the most sensitive areas one can go experimenting with is sexuality. In some ways both works reflect how anyone from a particular gender cannot stay happy once it has tasted the waters from the other side. The knowledge of the other side gives them an insane desire to climb onto it repeatedly, thereby causing friction and in fact a chaotic contradiction the roles that society had already laid out for them. Work Cited Farwell, Marilyn R: Heterosexual Plots and Lesbian Narratives: 1996 Flaubert, Gustave: Madame Bovary: 2004 Maynard, Mary Purvis, June: Hetero) sexual Politics: 1995 Porter, Laurence M: A Gustave Flaubert encyclopaedia: 2001 Sonnenberg: Body Image and Identity in Jeanette Wintersons Written on the Body†: 2007 Winterson, Jeanette: Written on the Body: 1994

Skinhead Subculture History

Skinhead Subculture History Here is a definition of what is a skinhead: It is a young man of a subculture characterized by close-cropped hair and heavy boots, often perceived as aggressive, violent, and racist. Skinheads are not the evil fascist (Nazis) (as youve probably heard of many times on the news and so on). Indeed, one has to mention that theyre not all white or they dont even all have their heads shaved, although the majority do. Initially, the skinhead style emerged in 1966 from different elements which eventually gave one definite style by 1967. This continued, developed and matured until 1972, and then the real origins and reasons for the emergence of the cult get lost in outrage, acts of violence (and so far) to become for most people who grew up before the sixties and still nowadays, another unpleasant aspect of modern youth. This presentation is intended to try to understand the several issues in this subject, how the movement came about, how we could describe the archetypal skinhead of 1967-1972 period, how this subculture seemed to represent the multiculturalism and also to show the drifts towards extremism, focusing on the fact that it was only mainly excesses. The Skinheads, during this period, show such a pride and passion for their style that it seems as well very meaningful to tie this subculture to the notion Britishness. To what extent the skinhead subculture is linked to British values and traditions? ORIGINS To better apprehend where does it all comes from, it is impossible not to evoke the Mods movement. In Britain, in the late 1960s there existed a youth sub-culture known as Mods (cf. Swinging London). Mod (from modernist) is a subculture as well that originated in London, England in the 1950s and was at its height in the early-to-mid 1960s. The significant elements frequently associated to the subculture are fashion for example, music and motor scooters (Vespa). Youve probably all already seen their well-known symbol, which was originally The Royal Air Force roundel (cf. picture). After 1964, mods split up. (a lot of) hard mods or tough Mods (those who enjoyed most the fighting with Rockers in Brighton or Eastbourne) began to cut their hair close to the scalp (cuir chevelu), first as a fashion statement. But it was also due to the fact that it kept their hair out of their faces and on the other hand, made it impossible to grab during a fight. Moreover it was a way to be distinct from their enemies, the Rockers, who had long hairs and a quiff slicked back (=banane). So they soon evolved into Skinheads. Carnaby Street was no longer the symbolic place of the Swinging London it used to be, known nowadays for its awfully high number of touristsà ¢Ã¢â€š ¬Ã‚ ¦) and the fashion scene, and mods were simply swept away. Skinheads could be really identified as a separate group in 1968 because of their distinctive dress and appearance, the type of music which they liked and the tough, aggressive behaviour they displayed. The emergence of the skinhead style represented a counter-revolution. This revolution took place amongst the working class youth of London and other cities. The movement was non-political and gave off the impression of an aspiring white working class The skinhead style is smart, clean and tough. It is a precise uniform which proclaims identity. They rejected the finery and the slightly effeminate characteristics of the mods and the hippies for clothes that represented more their working class background. They needed clothes that would not get torn in a fight, which would stay neat. So, the famous skinhead itself is typically closely-shaved head for men and a Mod-style short feather cut for girls. The Ben Sherman trend prevailed from mod fashion with button-down, gingham (=vichy) shirts. The size of the check of the shirt (=carreaux) denoted your place in the gang the larger the check the more authority you had in the group. Sta-Prest (http://en.wikipedia.org/wiki/Sta-Prest) slack (=pants, falzar) and (tough working jeans were the choice of trousers. As a matter of interest it is said that there are many skinheads who would sit in a bath of water with their shrink-to-fit Levi 501 jeans to get the extreme skinny-legged look. Jeans were inevitably tucked into a pair of Dr Martens boots or industrial boots. The look was completed with a pair of braces (=bretelles) a trilby or pork pie hat and even donkey jackets, army greens. To give you a fuller description of their style, it is to be said that if daytime clothes were loose and hard wearing, clothes worn in the evening were well tailored and expensive. That is a feature which is less known. The aim was to outflash/impress/not to get unnoticed (everyone) at the dance hall. Hard Mods as well as the skinheads often lived in the same economically depressed areas of South London as West Indian immigrants and began to emulate (=imitate, follow the example of) what is known as the rude boy (http://en.wikipedia.org/wiki/Rude_boy) look of pork pie hats (http://en.wikipedia.org/wiki/Pork_pie_hat) and short Levi jeans; which is in fact a way to describe the black youths of the time. This leads us to emphasize some features (often forgotten/left out) that strongly prove the multiculturalism of the skinhead style. MULTICULTURALISM In establishing their own style, the younger brothers of the mods adopted certain elements of the mod style, combined them with items from traditional working clothes, borrowed some influences from the West Indian blacks and became skinheads. As weve just mentioned it, the other source of the skinhead style was the hip young West Indians of the inner city areas, such as Lambeth of Brixton (south of London). Their cool, disdainful attitude to strangers and their style and exuberance in the dance hall made them respected and admired by their white contemporaries. Indeed, the whites and the blacks mixed freely at dance halls and clubs, both indulging a common love of dancing and music. About their haircut for their example, one has to mention that again, this feature was copied from the West Indians who used it as part of their own hairstyles. Skinhead was not about colour, race, religion, national origin, or anything of the sort. It is a kind of brotherhood of individuals who share the same passions. Regarding the music now, and that is almost the most important feature of this subculture as any youth cult needs its own type of music. Music serves to identify and unify members of the group, as well as to entertain. The mods had soul, the Motown sound and beat music. It was necessary for the early skins to obtain a separate musical identity. They adopted the Jamaican music which the black communities in South East London had brought from their homeland and which was the popular music of the Rude Boys. The bouncy, jumpy beat in reggae was chosen by the skins and later, some specific skinhead records were even published. Because of the extrovert character of the West Indian blacks and of the music they played, there was no antagonism between skins and blacks. Indeed, many blacks were skinheads or formed their own crews, such as the Kilburn Blacks and the Kilburn Whites. Another import from Jamaica was Rastafarianism (To make a long story short, mystical cult based on and concerning the downfall of the white colonial races). As its popularity grew, the association of skins and blacks in a common form of music had come to an end. So, at the beginning, skinheads were not racist and more than this, the subculture was strongly rooted in the British values accepting and even taking part in the integration of different cultures such as the Jamaicans. VIOLENCE IN THE SKINHEAD SUBCULTURE AND DRIFTS TOWARDS EXTREMISM So how things turned bad? The escapism from the Skinheads gritty (=rough) industrial reality then took a darker turn (to the football terraces where) as these kids were also a major part of football hooliganism, which is an unfortunate tradition that still exists in Britain today. Once again, a deeply rooted tradition in British society. The aggressive football hooliganism against rival teams became their new entertainment. Each week fans donned (=revà ªtir) the colours of their team and rooted and cheered. (until their faces turned blue.) They also consumed a tremendous amount of alcohol. The highlight of every match was the brawl (=rixe, bagarre). The fights often would pour out into the streets and would involve chains, boots, fists, and anything else they could get their hands on (couteaux, tessons de bouteilles). What is weird is that they were these same thugs who we were talking about earlier. To relax after the fight (aprà ¨s la rencontre et les rixes), they would dress in the best threads (=fringues) that their blue-collar pay cheques could get them, and go and dance, party, and drink all night with the relatively large Jamaican immigrant population and the music they brought with them ska. Paradoxically, Ska and Reggae music often (influenced/associated by/to Rastafarian beliefs, support to the poor and unprivileged) was fashionable among this minor but violent subculture known as skinheads who were known for their racism and violence. Anyway, it is quite sad but football violence at the time was common and there was an increased policing of the fans. Also skins were extremely defensive of their own territory for example, and each gang, called a crew, had its own area which it defended. Contrary to black communities, Asian immigrants had a different, closed way of life and did not blend with traditional working class or East End ways of living. There was a threat of settlement by immigrants and a demolition or removal to overspill/overpopulated area. Skinhead violence may be seen as one response to such changes in society. They looked like an army and, went into action like one. That is one of the description of skinheads you could find. Also, generally, short hair is associated in the public mind with convicts, prison camp inmates and the military (that is to say violence). It was exactly this mean look which the skins wished to cultivate. This made them easy recruits for an ultra-right wing organisation, the National Front. They quickly earned a reputation for attacking blacks and Asians, as well as other minority groups such as hippies and gays. The sadly known Paki bashing appeared and was combined with queer bashing and even student bashing. This led to skinheads being both hated and feared. As the media caught on to this aspect of the cult, it caused some skins to leave the movement and in parallel more violent people to joint it. Eventually, this was one of the reasons which led to its decline in 1971/1972. There was no point in being a skin if you simply got caught by the police wherever you went. This also led to even more diversification among the skinhead ranks. An example in culture is the movie This Is England by the English director Shane Meadows. Not many directors are brave enough to out themselves as a teen racist, but for three weeks, at the age of 12, Shane Meadows fell in with the wrong crowd. He witnessed a horrific beating, which to this day fills him with shame. The event inspired this film, which documents the moment skinhead culture became ugly. It is a coming-of-age story set in a seaside town, in 1983, at the height of Thatcherism. Twelve-year-old Shaun Fields (the name is deliberately autobiographical) joins a gang of skinheads, but camaraderie gives way to tension as the National Front stir up (=remuer) racial hatred. Meadows says/testimonies/witnesses he understands how gangs fill a vacuum for youngsters with little hope. When youre 13 and youve got long, straggly hair and people are taking the piss out of your trousers, and you see this charismatic group of guys in smart Ben Shermans walking down the street, you want to be like them. CONCLUSION Skinheads created one of the most iconic youth movements ever to emerge in Britain. The sub genre known as Skinhead is of purely British origin, it is deeply rooted in a British tradition, for example through football and also connecting the British Isles to Jamaica and that what is interesting. But Skinheads crude political message of racism, hooliganism and street violence was much louder than its artistic one and, as a musical force, it quickly disappeared. It quickly became defined by terror, menace and racism. But beneath the shaved heads and steel-capped boots lay a more complex reality. In the early 1980s, skinheads of all types began to appear throughout the rest of Europe and the United States. Around this same time, many leftist skins began to organise in an effort to throw out the boneheads (cf.2). In 1986, a New York skinhead named Marcus, formed SHARP, which quickly spread throughout the rest of North America and Europe. The AFSA (cf.3) was formed specifically to expel boneheads from the scene. Example: In Toronto, a group of anti-fascist skins formed by a man named David Cheater consists almost completely of Jews. Skin Heads Against Racial Prejudice. Their term for the racist, fascist, Nazi, and other right-wing skinhead groups who were, in the eyes of the traditional skins, stealing their culture. Anti-Fascist Skinhead Alliance. I wanted to do them justice. Also what interested me were the differences between the prejudices and what is the reality behind this. A crew was predominantly a male group, like any other city gang, yet skinhead girls eventually became an accepted part of the scene. Moreover since only a policewoman can search a girl and there are fewer women police than men, girls became useful carriers of weapons or pills. The clothes of skinhead girls made them look superficially like the boys. Cant tell boys from girls from reporters.

Truss Design Project Essay -- Engineering

Summary We have designed a truss to support a point load, placed at 190mm from the edge of a 450mm gap. The vertical face of the trusses is modelled on the already established ‘K’ truss design, but the overall shape of the structure is our own. There are three ‘K’ units on each truss. The two vertical faces are held together at the top by another truss-like design. We modelled this on the ‘N’ truss. The truss is constructed from hot-dog sticks, glue and bolts. Introduction The task was to construct a truss out of 48 hot-dog sticks and 30 bolts to support as large a point load as possible. It was to span a gap of 450mm and to support a load placed at 190mm from the end. The truss may have a maximum depth beneath the supports of 130mm, and the loading rod placed not more than 110mm beneath the supports. Member ends must be bolted and the forces within the members calculable. Project Objectives †¢ Maximise the load capacity of the truss †¢ Achieve an even distribution of force to each member †¢ Construct the truss carefully for maximum quality †¢ Design a truss which did not fail from flexural-torsional buckling. Development of the Model We began by researching established truss designs, such as the Bailey bridge, Baltimore bridge and the N truss. We realised that although each type of truss was useful for its own purpose, none of the bridges was intended for supporting a point load. However, we compared the designs by calculating the distribution of forces in the members. This gave some guidance to the development of the model. We researched the ‘K’ truss, which is composed of many repeated ‘K’ units, in either direction. This design gives the most even distribution of force to the members, which satisfies o... ... to the members; reinforcing material glued to compression members; holes drilled towards the middle of tension members to give extra support; the rounded shape of the top and bottom of the trusses for improved weight distribution; and the ‘N’ truss design on the top and bottom to prevent flexural-torsional buckling. Drawings are over the page Conclusions †¢ The K-truss is the most effective means of distributing a point load amongst members, under determinate conditions. †¢ Increasing the concavity/ angle of the outer members of the truss lessens the forces in the members. †¢ Reversing the direction of the K’s at the position of the point load helps to lessen the force in the corresponding vertical members. †¢ It is desirable to have as many K’s in the truss as possible. The solution is maximised so that all 30 bolts are used, giving a good amount of K joints.

Accounts Sba Essay

The aim of my project is for me to arrive at a comprehensive understanding of the financial sector of the business world. To draw up the financial records for the year 2009 for Jen’s Supermarket and to comment on the entity’s performance using appropriate tools of Analysis Description and Overview Jen’s Supermarket is a developed and simulated entity owned by Jenevonne Kirton, who is the sole proprietor. Jen’s Supermarket is a developed supermarket which sells a variety of food items and miscellaneous goods, serving most of the island in its convenient location. The supermarket employ fifteen staff along with Ms. The capital at beginning was 202800 while at end it was 208165 which showed an increase by 5365 at the end of the month. Suggestions/Recommendations Current Ratio It is recommended that Jen’s Supermarket 1. Uses the excess money to expand the business by opening another supermarket. 2. Introduce new product to the business and purchase new equipment. Gross Profit It is suggested that Jen’s Supermarket should 1. Source cheaper suppliers to facilitate the demand of goods so profitability would be greater at the end of the month. 2. Offer new promotions every week and offer the customers raffles at a chance to win prizes at the end of the year. These are given to help Jen’s Supermarket increase gross profit and sales. Conclusion It is clear that Jen’s Supermarket keeps adequate records for the business to demonstrate the profitability over the financial period for the month. It could however, increase the current ratio and gross profit by incorporating the suggestions/recommendations outlined. Nevertheless Jen’s Supermarket made a good net profit for the month of December in 2009. Overall based on the performance of the business Jen’s Supermarket was able to make a profit of 6365 despite the low sales of 104 850.

Evaluation Plan

The history of quality management in the private sector shows an interesting evolution along two dimensions. First, the dominant orientation has been broadened from the product to the total system of production and delivery, and from product-related criteria to external criteria (for example, the environmental impact of products and production processes). Second, an evolution of views and practices has taken place concerning the involvement of various types of actors.These developments point to an increasing complexity of the quality management function. Therefore, the first aim of this paper is to examine the implications of this evolution for the professionalization of this function. (Dick 2001) The private and the public sector have, with respect to quality management and evaluation, followed their own lines of development. Even the key concepts–quality management and evaluation–have a different meaning, especially with respect to the relation between diagnosis and i ntervention.However, their basic question is the same: how can we assess realized performance and use the results to improve future performance? Besides, the boundaries between the private and the public sector are blurring more and more (Godfroij & Nelissen, 1993) and both sectors try to learn lessons from the other. Therefore, the second aim of this paper is to explore the relevance of the above mentioned questions for evaluation in the public sector.The relevance of private sector evaluation approaches for public sector organizations should be related to similarities and differences between the two sectors with respect to their targets and success criteria, their client systems, products and services, influence of stakeholders, and requirements with respect to public accountability. For example, compared to private enterprises, the products and services of public organizations are often less concrete and specific, and processes have to meet criteria other than technical efficienc y.For public organizations, the set of relevant stakeholders is more differentiated, client systems are often more diffuse and anonymous, and feedback processes from client groups can be more indirect and complicated. Because of these differences, public organizations have to be appraised by other and often more complex standards than do private organizations, such as equal accessibility, equity, and democracy. This suggests that public sector performance has to meet more diffuse and diverse criteria, and can be judged less easily.(Airasian 2006) On the other hand, the required performance of public organizations can be regulated quite explicitly. Procedures are often defined more clearly, with a view to accountability and democratic control. And because governments today have huge financial problems, financial criteria are often very specific. Thus, clients, products, and processes of public organizations are often clearly defined, qualitatively as well as quantitatively.Furthermor e, private enterprises also have to take into account more than just economic and technical requirements and often use quality management systems, which pay attention to internal social factors as well as societal claims and standards. Thus, the contrast between public and private organizations is only limited. In the field of evaluation, the challenge is basically the same, although public sector evaluation can be more complicated.For private enterprise, the market is supposed to be the most effective and efficient mechanism for the selection between good and poor performers. The price mechanism combines quality and efficiency criteria and reflects the added value of the products or services in the eyes of the buyers. Thus, at an aggregated level looking at profit figures is a clear and simple way of evaluation. This method has, however, little explanatory value.In order to discern causes of underperformance, quality-related factors and efficiency-related factors should be assessed separately. While efficiency evaluation looks at the cost-generating activities, quality evaluation–the focus of this paper–starts with the product itself. The evolution of quality management in the profit sector started many decades ago as quality control at the level of the finished product–defining quality standards at the product level and comparing the product characteristics with these standards.It took some time before the idea gained ground that the performance (profits) could be raised significantly by shifting attention to the steps in the production process where product deficiencies (and costs) are generated. This brought into vision the distinct process phases as well as the employees contributing to the process. Quality management began to pay attention to the role of the actors involved in production and distribution processes, and to the system of primary and supporting processes as a whole. It is now widely accepted that quality management shou ld have a broad scope: total quality management. References Airasian, P., Gay, L. R., Mills, G.. (2006). Educational Research: Competencies for Analysis and Applications (8th ed.). Dick, W. & Carey, L. (2001). The systematic design of instruction (5th ed.). Chapter 12. Longman Publishing Group. ISBN: 0321037804. Godfroij, A.J.A. and Nelissen, N.J.M. (Eds.) (1993). Verschuivingen in de besturing van de samenleving, Bussum, Dick Coutinho.